
Zurich, February 27, 2026 – Zattoo is adjusting the price for its Ultimate subscription in Switzerland: Starting April 2026, the price for the monthly subscription will increase from 20 CHF to 22 CHF per month. The price for the annual subscription will rise from 200 CHF to 220 CHF per year. Prices for the Premium subscription and Zattoo Home remain unchanged. The reasons for the price adjustment are higher industry-wide costs related to ad-free replay (ad-skipping) due to increased fees paid to the collecting society Suissimage, as well as ongoing investments in the product and platform. The Ultimate annual subscription is still available at the previous price until the end of March 2026.
Against the backdrop of changing usage behavior in time-shifted television, a common industry-wide solution for replay TV advertising and ad-skipping was introduced in the Swiss market in 2022 and has been further developed since then. As a TV platform, Zattoo participates in this industry solution, which is implemented by all TV distributors in the Swiss market. As a result of the latest tariff adjustments within the industry solution, the fees paid to the collecting society Suissimage for ad-free replay (ad-skipping) increased as of January 1, 2026. The price adjustment for the Ultimate subscription takes these changes into account, as well as increased ongoing costs and investments in the product and platform.
The price change exclusively affects the Zattoo Ultimate subscription in Switzerland and will take effect with the next renewal of the subscription. Zattoo Premium as well as the Zattoo Home bundles (Internet and TV) in the Premium and Ultimate variants remain unchanged. Existing users will be informed by email before the adjustment takes effect. Until the new prices are introduced, there is also the option to sign up for the Ultimate annual subscription at the previous price and secure the current rate for the next twelve months. The subscription can be adjusted at any time in the user account. Changes and cancellations take effect at the end of the respective term. Further information is available at: https://support.zattoo.com
"We continuously invest in our product and platform to make the experience for users as simple and convenient as possible. The Ultimate subscription is an all-round worry-free package with around 380 channels in HD and Full HD quality as well as all TV convenience functions: ad-skipping, up to 2,000 recordings, 4 simultaneous streams on all devices, as well as Replay, Restart, and Live Pause. Our customers value this comprehensive service and the ease of use," says Tina Rodriguez, Chief Consumer Officer of Zattoo